Articles

Charlene Li, Vice President & Principal Analyst for Forrester Research, projects 2008-2009 to be the era of data portability and 2013 to be the timing of the ubiquitous social networks.

In order to keep pace with technology, she recommends that brands:

• Create linkages between services based on individually-controlled identity federation
• Compete on creating the most compelling social experience, not social graph lock-in
• Develop social applications that have meaning
• Integrate social networks into existing activities (both customer-facing and behind the firewall)
• Design business models that reflect the value created by people’s social networks

Community Server, the world's leading .NET platform for social networks and online communities, creates a compelling social experience and allows your users to discover like-minded people and content.

Community Server Evolution, our Intranet version, enables rich collaboration and workflow inside the corporate firewall and integrates social networks into existing activities.

Both were developed with one tenet in mind: design business models and processes that reflect the value of social networks.

Read the full article and watch Charlene's video.